Posted In Advertising & Marketing
An Overview of California’s Right of Publicity Law
California's right of publicity law is designed to protect individuals from having aspects of their identities used for commercial purposes without their prior consent. A business should be careful to acquire proof of such prior consent before making use of an aspect of an individual's identity for commercial purposes.
Product Greenwashing
Many consumers are willing to pay a premium for products and services that won’t harm the environment. However, a business which wants to promote “green” products or services needs to be careful. Using “green” terms like “eco-friendly”, and “sustainable” in the wrong way can subject a business to legal liability for false advertising or deceptive marketing claims.
